How and Why Foster Lancaster Founded Covenant Records
[ Ferndale, MI ]: CovenantRecords.US is a record label established by Foster Lancaster, a talented musician and vocalist, who has released several well-received albums with the label. CovenantRecords.US began as Covenant Records when Foster was publishing his first EP, Alive and Well , on iTunes. The singer has also recently released albums such as Intimacy and Dreamy with the record label and hopes to attract authentic new talent to sign on . Any music artist who has a passion for the craft and wants to share something unique with their audience is always hesitant to sign with a record label. They worry whether their creative expression would be stifled or if signing a deal would even guarantee success and public attention. In 2020, independent record labels accounted for 31.4% of the world’s physical and streaming music sales revenue , and this percentage is only expected to increase in the upcoming years. Many m...